after a week of blogging-free, i am very excited to share this project as the first of many good ones to come !
following the successful concept stores from LA to moscow, another puma social club has recently opened in central prague, designed by czech architecture office edit! and architecture student tereza komárkováhave. inspired by miner’s cloakrooms in coal mines, the dynamic energy and conversation has been brought back to this previous office space located in a early 20th century building.
as most people in our generation are absolutely multi-taskers, the modern-days retail stores of course can’t just be a place where sell products – you sell life style, and you provide opportunities for social engagement too. this latest addition of puma social club has all the elements for their target young crowd: the collection, a flexible meeting space (with movable tables and chairs) for party and special events, a cafe serves local trade coffee and homemade cupcakes!
” The store is located in an early 20th century residential building later converted to an office building in the very centre of Prague, next to the Old-town square. it is the birthplace of the famous writer Franz Kafka.After a survey of the building and an analysis of the brief we have decided to clean the space of additional interventions. It was mainly the inserted mezzanine floor in the middle tract and partitions closing niches in the load-bearing walls. We emphasize the new space by using one flooring connecting all accessible spaces. ”
“… The winning proposal of the workshop was inspired by miner’s cloakrooms in coal mines. They use steel chains to hang up their clothes and pull them up for proper ventilation. The concept was appreciated by the client as the industrial feeling of the chain system is very close to the Puma Social concept. Therefore a similar chain system was introduced for the Puma Store. It is used for presentation of clothes and as a support for the light system. The chains can be manipulated manually or remotely and their height can be changed based on the need of the space. ”
” … Most of the furniture is mobile to allow easier changes of the layout. Inbuild interior equipment such as the bar and presentation panels are made of rusted iron sheeds.”